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Fake Consent – The cost of bad data and why bots are often the causeEverything you need to know about bots, their ambition to interact with cookie banners and how fraud0 can help you protect your ad budget and data.
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Bob Hoffman - The dark age of Ad Fraud
Bob Hoffman – author of the famous book Adscam and a well known keynote speaker, discusses with our Managing Director Daniel Distler about the dark age of Ad Fraud and what that means for Advertisers. If you want to hear how shocking big ad fraud became and how it affects your online marketing, you should listen to this extremely interesting episode.
Summary
Our Managing Director Daniel Distler talks to Bob Hoffman about ad fraud, how it affects the various channels and what advertisers could do in order to tackle the problem. Don’t shine with low CPMs, rather shine with good media quality and fraud0 will help you to make better Online Marketing decisions!
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