A network of computers, smartphones, or IoT devices used to execute malicious attacks.
Traffic that clicks on your ads but has little or no intention of actually converting. This includes accidental clicks, clicks outside the set region, your competitors etc.
Malicious publishers set up fake websites, fill them with plagiarized content, register them with ad networks, and then direct bot traffic to them.
By routing their traffic through private IP addresses, bot developers obscure their location and identity.
Fraudsters use tools like Puppeteer or Selenium to create bots that automatically visit websites and click on ads.
Malicious bots that scan websites for specific information such as email addresses, phone numbers, inventory details, or pricing data.
Bots impersonate high-value users including browser history and thus end up in remarketing lists, wasting expensive CPCs.
If bots are included when you create your look-alike audiences, your campaigns will continue to be increasingly served to bots.
Ad tech algorithms tend to favor ad campaigns that have high click-through rates. However, if these clicks come from bots, your spend on unwanted traffic will gradually increase.
Bots are now able to fill out forms and thus also profit from cost-per-lead (CPL) campaigns. The result: fake leads in your CRM that cause headaches for your sales team and may even cause compliance issues for you.