Fake and low-quality traffic eat up to 16% of your ad budgets. We exclude this unwanted traffic from all your media buying channels. Boost your campaign results, win more customers and outperform your competition.
A network of computers, smartphones, or IoT devices used to execute malicious attacks.
Traffic that clicks on your ads but has little or no intention of actually converting. This includes accidental clicks, clicks outside the set region, your competitors etc.
Malicious publishers set up fake websites, fill them with plagiarized content, register them with ad networks, and then direct bot traffic to them.
By routing their traffic through private IP addresses, bot developers obscure their location and identity.
Fraudsters use tools like Puppeteer or Selenium to create bots that automatically visit websites and click on ads.
Malicious bots that scan websites for specific information such as email addresses, phone numbers, inventory details, or pricing data.
Bots are draining your marketing budget by clicking ads. 16% of all ad clicks are estimated to be fake.
Bots impersonate high-value users including browser history and thus end up in remarketing lists, wasting expensive CPCs.
If bots are included when you create your look-alike audiences, your campaigns will continue to be increasingly served to bots.
Ad tech algorithms tend to favor ad campaigns that have high click-through rates. However, if these clicks come from bots, your spend on unwanted traffic will gradually increase.
Bots are now able to fill out forms and thus also profit from cost-per-lead (CPL) campaigns. The result: fake leads in your CRM that cause headaches for your sales team.
Bots accept cookie banners to collect cookies from websites and impersonate a specific audience. The average opt-in rate across industries is 60.1%. What percentage do bots account for?
Using a combination of supervised and unsupervised machine learning models, the system learns how users interact with your website. Anomalous behavior that does not match the specific behavior profile of your website is thus detected in real time and reliably blocked.