“Decreased fraud by 21%, unlocked several thousands EUROs of wasted ad spend and invested this amount into converting users.”
Mark Ngauv
5/5
Managing Director / CMO @ RUFF CYCLES
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Fake Consent – The cost of bad data and why bots are often the causeEverything you need to know about bots, their ambition to interact with cookie banners and how fraud0 can help you protect your ad budget and data.
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0
%
of global traffic originates from bots
0
%
of all ad clicks are invalid
0
%
of all ad impressions in 2022 were invalid
aggregated data eMarketer, WSJ, Group M, Juniper Research, Dr. Augustine Fou, fraud0.com
Invalid traffic contaminates your data and analytics
Skewed Data
Invalid traffic skews your performance data, analytics and KPIs, giving you a false impression of your marketing and business performance.
Wrong Decisions
Skewed data clouds customer insights and organizational decision making. It affects budget planning, forecasting, funnel optimization and many more decisions.
Limited Insights
In addition to skewed data, you only get insights into a limited portion of your traffic, because legacy analytics tools require consent first.
Fake Optimization
Ad tech algorithms tend to favor ad campaigns that have high click-through rates. However, if these clicks come from bots, your spend on unwanted traffic will gradually increase.
Fake Leads
Bots are now able to fill out forms and thus also profit from cost-per-lead (CPL) campaigns. The result: fake leads in your CRM that cause headaches for your sales team and may even cause compliance issues for you.
Fake CMP Stats
Bots screw your consent statistic – one of the most important metrics for Online Marketers. The average opt-in rate across industries is 60.1%. What would your real human consent look like?
Protect your data and analytics from bots and invalid traffic
Real Data
Reliably and automatically exclude invalid and fraudulent traffic from your data. Get insights into your true marketing and business performance.
Real Decisions
Prioritize real human users in your decisions. Make the right decisions based on reliable data, real user signals, and a data base you can trust.
Holistic Insights
Get insights into 100% of your data with fraud0 Analytics. The measurement is fully compliant with the GDPR.
Real Optimization
Get insights on 100% of your traffic and detect fake traffic at a glance with our analytics suite. Make important decisions based on real, verified data.
Real Leads
Relieve your sales teams by preventing
bots from filling out your forms. Have only data of verified human users in your CRM.
Real CMP Stats
Protect your analytics data from bot-generated traffic. In partnership with Usercentrics, we provide bot-free consent data.
Our customers love us
“Single line of code on our website gives us visibility on how much fake traffic we are buying. Transparency and efficiency with fraud0 rocks!”
Lena Heil
5/5
Senior Digital Marketing Manager @ Merz Aesthetics
“Great tool to increase performance. ROI in just a few weeks. No-brainer.”
Alexander Geißenberger
5/5
Founder & CEO @ XPOSE360
“Easy to implement Cybersecurity software. Significantly increased ROAS by 12% by cutting out bad ad clicks across GoogleAds, LinkedIn and Facebook.”
Mischa Rürup
5/5
Co-Founder @ Usercentrics
„Must have tool for every marketeer. Increased ROAS across platforms like DV360, TikTok, Snapchat and Facebook.“
Tim Schmid
5/5
Managing Director @ Avantgarde pmc
“Great software. And interesting to see what a single line of code reveals about the traffic quality on our sites!”
Saif Jarad
5/5
Founder & CEO @ Chain Reaction
„Eye opening! Our paid campaigns were hit by 19% of fake traffic. fraud0 gives us back control. Great software.“
Felix Koleber
5/5
Co-Founder & CEO @ Levia Blanket
„fraud0 is easy to implement and to use. Awesome team, protects marketing budget from advertising fraud.“
Martina Rinner
5/5
Head of Online Marketing @ Forum Verlag Herkert GmbH
Protect your data and analytics from bots and invalid traffic
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