“fraud0 detects the bots on our website and helps us to initiate appropriate measures.”
Mark Ngauv
5/5
Managing Director / CMO @ RUFF CYCLES
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The Impact of Bots on the End-Of-Year Business of E-commerce CompaniesLearn everything about the specific challenges companies face from bots during Black Friday and Cyber Monday (BFCM) and the end-of-year shopping season, the resulting impact, and approaches to counteract these threats.
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0
%
of global traffic originates from bots
0
%
of all ad clicks are invalid
0
%
of all ad impressions in 2022 were invalid
aggregated data eMarketer, WSJ, Group M, Juniper Research, Dr. Augustine Fou, fraud0.com
Invalid traffic contaminates your data and analytics
Skewed Data
Invalid traffic skews your performance data, analytics and KPIs, giving you a false impression of your marketing and business performance.
Wrong Decisions
Skewed data clouds customer insights and organizational decision making. It affects budget planning, forecasting, funnel optimization and many more decisions.
Limited Insights
In addition to skewed data, you only get insights into a limited portion of your traffic, because legacy analytics tools require consent first.
Fake Optimization
Ad tech algorithms tend to favor ad campaigns that have high click-through rates. However, if these clicks come from bots, your spend on unwanted traffic will gradually increase.
Fake Leads
Bots are now able to fill out forms and thus also profit from cost-per-lead (CPL) campaigns. The result: fake leads in your CRM that cause headaches for your sales team and may even cause compliance issues for you.
Fake CMP Stats
Bots screw your consent statistic – one of the most important metrics for Online Marketers. The average opt-in rate across industries is 60.1%. What would your real human consent look like?
Protect your data and analytics from bots and invalid traffic
Real Data
Reliably and automatically exclude invalid and fraudulent traffic from your data. Get insights into your true marketing and business performance.
Real Decisions
Prioritize real human users in your decisions. Make the right decisions based on reliable data, real user signals, and a data base you can trust.
Holistic Insights
Get insights into 100% of your data with fraud0 Analytics. The measurement is fully compliant with the GDPR.
Real Optimization
Get insights on 100% of your traffic and detect fake traffic at a glance with our analytics suite. Make important decisions based on real, verified data.
Real Leads
Relieve your sales teams by preventing
bots from filling out your forms. Have only data of verified human users in your CRM.
Real CMP Stats
Protect your analytics data from bot-generated traffic. In partnership with Usercentrics, we provide bot-free consent data.
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Lena Heil
5/5
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5/5
Founder & CEO @ XPOSE360
“Easy to implement cybersecurity software. It helps us in keeping our sales funnel clean by flagging bot-generated leads and stops loading onsite tools.”
Mischa Rürup
5/5
Co-Founder @ Usercentrics
“Must have tool for every marketeer. fraud0 is giving us cleansed analytics data on key metrics such as our consent opt-in or invalid traffic rate.”
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5/5
Managing Director @ Avantgarde pmc
“Great software. And interesting to see what a single line of code reveals about the traffic quality on our sites!”
Saif Jarad
5/5
Founder & CEO @ Chain Reaction
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5/5
Co-Founder & CEO @ Levia Blanket
“fraud0 is easy to implement and to use. Awesome team, helps us to protect our audience and placements from bots.”
Martina Rinner
5/5
Head of Online Marketing @ Forum Verlag Herkert GmbH
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