“fraud0 detects the bots on our website and helps us to initiate appropriate measures.”
Mark Ngauv
5/5
Managing Director / CMO @ RUFF CYCLES
Learn everything about the specific challenges companies face from bots during Black Friday and Cyber Monday (BFCM) and the end-of-year shopping season, the resulting impact, and approaches to counteract these threats.
Ad tech algorithms tend to favor ad campaigns that have high click-through rates. However, if these clicks come from bots, your spend on unwanted traffic will gradually increase.
Bots are now able to fill out forms and thus also profit from cost-per-lead (CPL) campaigns. The result: fake leads in your CRM that cause headaches for your sales team and may even cause compliance issues for you.
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