Cut Wasted Ad Spend by Steering Your Programmatic Campaigns

The programmatic advertising space is a prime target for fraudsters who siphon off ad budgets through bots, MFA sites, and fraud techniques. Identifying and excluding low-performing or fraudulent placements with fraud0’s in-ad technology is essential to stop wasting your ad spend.

See Every Placement Where Your Ads Are Delivered

Uncover the true domains and apps where your ads were displayed, ensuring full transparency and identifying opportunities to optimize your ad placements.

Measure the Viewability of Your Ads

To be effective and valuable, your ads need to be seen, not just delivered. Measure whether your ads were viewable where they appeared.

Detect Ad Fraud & MFA Sites Across Your Placements

Detect ad fraud techniques such as ad stacking, pixel stuffing, or domain spoofing in your campaigns, while also flagging Made for Advertising (MFA) sites to optimize your ad placements.

Built Exclusion & Inclusion Lists to Boost Performance

Use the data on bad domains and apps to create exclusion lists and build inclusion lists from top-performing ones. This ensures you attract the cleanest, most engaging human traffic.

Avoid Harmful Ad Placements to Safeguard Your Brand

Protect your brand’s reputation by avoiding ad placements in unsafe and inappropriate environments such as fake news, radical political content, terrorist or sexually sensitive websites.

Post-bid Javascript Measurement for Complete Protection

Detect fraud when it truly matters—after your ads are served. Post-bid detection is crucial because fraudsters bypass pre-bid filters by masking shady domains, only revealing bad behavior after delivery.