“Decreased fraud by 21%, unlocked several thousands EUROs of wasted ad spend and invested this amount into converting users.”
Mark Ngauv
5/5
Managing Director / CMO @ RUFF CYCLES
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Fake Consent – The cost of bad data and why bots are often the causeEverything you need to know about bots, their ambition to interact with cookie banners and how fraud0 can help you protect your ad budget and data.
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Integrate fraud0 into your Usercentrics account
Enable fraud0 AI Bot & Ad Fraud Detection integration in your Usercentrics admin interface and benefit from bot-free consent statistics.
How do bots impact my data?
Basically, bots in your data lead to skewed data conformity, incorrect marketing campaign optimization, and bad business decisions. But bots also waste a large portion of your ad budget and often unnoticeably influence your budget planning, forecasting, funnel optimization and many other factors.
With fraud0’s AI-powered bot & ad fraud detection, you get full visibility into your bot traffic as well as fraudulent interactions of bots with your CMP and ads. Prioritize real people in the future and make important decisions based only on real, valid data.
Bot-free consent data at your fingertips
Integrate seamlessly with Usercentrics
Create your fraud0 account straightaway through the Usercentrics Admin Interface. In the newly added “Integrations” section, simply choose “fraud0”, and the system will lead you through all the subsequent steps.
Once completed, the fraud0 script, utilized for identifying Invalid Traffic (IVT), will be auto-deployed by the Usercentrics CMP.
Real, valid data for decisions
Once the fraud0 integration is activated, you can instantly measure the extent of your consent rate adjusted for bot interference, and comprehend the impact of bot traffic on your website and prime marketing channels.
The fraud0 dashboard delivers additional insights into your data: Discover which marketing channels and campaigns are most alluring to bots, enhance your marketing effectiveness, and reduce invalid traffic automatically in real time across all your platforms such as Google Ads, Facebook, Instagram, and many more.
How to integrate fraud0 with Usercentrics?
Create your account
- Access your Usercentrics account, choose the Settings ID you wish to connect, and proceed to the newly introduced “Integrations” option in the main menu.
- Opt for “fraud0” and follow the provided guidelines. To set up an account, input your email address, domain, and business name.
- Designate fraud0 as an essential service.
- Usercentrics will autonomously embed the required fraud0 JavaScript on your website. fraud0 is immediately ready for use!
Analyze your opt-in data
- As soon as the first data has arrived, navigate to the new menu item “Integrations” → “fraud0” in the admin interface.
- Here you will find an overview of various metrics including the share of humans and bots in the Consent Interaction Rate as well as in the Consent Accept Rate
- You can also see the share of humans and bots in your total traffic and your most important marketing channels
Optimize your campaigns
- With a click on “Go to fraud0 Dashboard” you will be automatically redirected to the fraud0 dashboard
- Here you will also get many more insights into your data in real time
- With this data basis you can optimize the performance of your campaigns and use your ad budget optimally
“Single line of code on our website gives us visibility on how much fake traffic we are buying. Transparency and efficiency with fraud0 rocks!”
Lena Heil
5/5
Senior Digital Marketing Manager @ Merz Aesthetics
“Great tool to increase performance. ROI in just a few weeks. No-brainer.”
Alexander Geißenberger
5/5
Founder & CEO @ XPOSE360
“Easy to implement Cybersecurity software. Significantly increased ROAS by 12% by cutting out bad ad clicks across GoogleAds, LinkedIn and Facebook.”
Mischa Rürup
5/5
Co-Founder @ Usercentrics
„Must have tool for every marketeer. Increased ROAS across platforms like DV360, TikTok, Snapchat and Facebook.“
Tim Schmid
5/5
Managing Director @ Avantgarde pmc
“Great software. And interesting to see what a single line of code reveals about the traffic quality on our sites!”
Saif Jarad
5/5
Founder & CEO @ Chain Reaction
„Eye opening! Our paid campaigns were hit by 19% of fake traffic. fraud0 gives us back control. Great software.“
Felix Koleber
5/5
Co-Founder & CEO @ Levia Blanket
„fraud0 is easy to implement and to use. Awesome team, protects marketing budget from advertising fraud.“
Martina Rinner
5/5
Head of Online Marketing @ Forum Verlag Herkert GmbH
How much of your marketing
is wasted on fake traffic?
1%, 4%, 36%?
1%, 4%, 36%?
Try fraud0 7 days for free and find out.
No credit card required.
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