Unmasking the Shadows: Invalid Traffic 2024

Learn everything you need to know about Invalid Traffic in 2024 based on our customers’ data. Including a breakdown into marketing channels, industries and much more.

Cover of the report "Unmasking the Shadows: Invalid Traffic 2024"


You want to know how much invalid traffic is generated by the various marketing channels like Facebook, X (Twitter) or LinkedIn?

We have analyzed a total of over 2.9 billion sessions in 2023 of our 100+ largest customers and compiled it into a comprehensive report. It provides an overview of the invalid traffic and bot landscape across marketing channels and various industries and much more.

Key facts

billion sessions analyzed
on average of onsite traffic is invalid
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