“fraud0 detects the bots on our website and helps us to initiate appropriate measures.”
Mark Ngauv
5/5
Managing Director / CMO @ RUFF CYCLES
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Unmasking the Shadows: Invalid Traffic 2024Learn everything you need to know about Invalid Traffic in 2024 based on our customers’ data. Including a breakdown into marketing channels, industries and much more.
Resources
Whitepaper
The Impact of Bots on the End-Of-Year Business of E-commerce Companies
Learn everything about the specific challenges companies face from bots during Black Friday and Cyber Monday (BFCM) and the end-of-year shopping season, the resulting impact, and approaches to counteract these threats.
Summary
Ahead of the upcoming Black Friday and Cyber Monday (BFCM), we’ve compiled insights on how e-commerce businesses are impacted by bots during the end-of-year shopping season and the challenges it poses.
In this whitepaper, our focus is on BFCM and the holiday season it kicks off as a peak time for fraudsters to maximize their revenue at the end of the year.
We highlight the specific challenges companies face from bots during BFCM, analyze the resulting impact, and outline approaches to counteract these threats.
Key facts
22%
growth in consumer spending in Germany during Black Friday 2022
€5.7B
of Black Friday & Cyber Monday sales in Germany, in 2022 alone
76%
increase in CPM for Meta Ads during BFCM
38%
increase in CPM for banner ads during BFCM
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“A single line of code on our website gives us visibility on how much fake traffic we are buying. Transparency and efficiency with fraud0 rocks!”
Lena Heil
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Senior Digital Marketing Manager @ Merz Aesthetics
“Great tool to increase performance. Real impact in just a few weeks. No-brainer.”
Alexander Geißenberger
5/5
Founder & CEO @ XPOSE360
“Easy to implement cybersecurity software. It helps us in keeping our sales funnel clean by flagging bot-generated leads and stops loading onsite tools.”
Mischa Rürup
5/5
Co-Founder @ Usercentrics
“Must have tool for every marketeer. fraud0 is giving us cleansed analytics data on key metrics such as our consent opt-in or invalid traffic rate.”
Tim Schmid
5/5
Managing Director @ Avantgarde pmc
“Great software. And interesting to see what a single line of code reveals about the traffic quality on our sites!”
Saif Jarad
5/5
Founder & CEO @ Chain Reaction
“Eye opening! Our paid campaigns were hit by 19% of fake traffic. fraud0 gives us back control. Great software.”
Felix Koleber
5/5
Co-Founder & CEO @ Levia Blanket
“fraud0 is easy to implement and to use. Awesome team, helps us to protect our audience and placements from bots.”
Martina Rinner
5/5
Head of Online Marketing @ Forum Verlag Herkert GmbH
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