- Resources
- Latest Whitepaper
The Impact of Bots on the End-Of-Year Business of E-commerce CompaniesLearn everything about the specific challenges companies face from bots during Black Friday and Cyber Monday (BFCM) and the end-of-year shopping season, the resulting impact, and approaches to counteract these threats.
Resources
Whitepaper
The Impact of Bots on the End-Of-Year Business of E-commerce Companies
Learn everything about the specific challenges companies face from bots during Black Friday and Cyber Monday (BFCM) and the end-of-year shopping season, the resulting impact, and approaches to counteract these threats.
Summary
Ahead of the upcoming Black Friday and Cyber Monday (BFCM), we’ve compiled insights on how e-commerce businesses are impacted by bots during the end-of-year shopping season and the challenges it poses.
In this whitepaper, our focus is on BFCM and the holiday season it kicks off as a peak time for fraudsters to maximize their revenue at the end of the year.
We highlight the specific challenges companies face from bots during BFCM, analyze the resulting impact, and outline approaches to counteract these threats.
Key facts
22%
growth in consumer spending in Germany during Black Friday 2022
€5.7B
of Black Friday & Cyber Monday sales in Germany, in 2022 alone
76%
increase in CPM for Meta Ads during BFCM
38%
increase in CPM for banner ads during BFCM
More Whitepapers
How much of your marketing
is wasted on fake traffic?
1%, 4%, 36%?
1%, 4%, 36%?
Try fraud0 7 days for free and find out.
No credit card required.
Subscribe to our newsletter
Solutions
Resources
