“fraud0 detects the bots on our website and helps us to initiate appropriate measures.”
Mark Ngauv
5/5
Managing Director / CMO @ RUFF CYCLES
- Resources
- Latest Whitepaper
Unmasking the Shadows: Invalid Traffic 2024Learn everything you need to know about Invalid Traffic in 2024 based on our customers’ data. Including a breakdown into marketing channels, industries and much more.
Resources
Whitepaper
Fake Consent – The cost of bad data and why bots are often the cause
Everything you need to know about bots, their ambition to interact with cookie banners and how fraud0 can help you protect your ad budget and data.
Summary
The GDPR has profound implications for the way companies collect and process data. A central aspect of this regulation is consent to the processing of personal data. It forms a first essential touchpoint for a correct data basis in companies.
But what happens when the consenting user is not actually a human, but a bot? If consent is already falsified through the use of bots, false data will flow through all systems – from analysis to retargeting to customer relationship management.
This ultimately leads to distorted results and inefficient marketing measures.
The consequences:
- In the U.S. alone, companies lose three trillion dollars annually due to unclean data
- 21 cents of every media dollar is wasted due to poor data quality
- Companies lose valuable money due to ad fraud: Currently, about 65% of companies are affected by ad fraud attacks at least weekly – 13% even daily
Download the whitepaper for free and learn everything about the impact bots have on your business and how to protect yourself.
Key facts
1 in 5
bots intentionally accepts all cookies via a cookie banner in order to be included in retargeting lists
65%
of companies are affected by ad fraud attacks at least weekly – 13% even daily
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Protect Your Data and Analytics From Bots and Invalid Traffic
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Our Customers Love Us
“A single line of code on our website gives us visibility on how much fake traffic we are buying. Transparency and efficiency with fraud0 rocks!”
Lena Heil
5/5
Senior Digital Marketing Manager @ Merz Aesthetics
“Great tool to increase performance. Real impact in just a few weeks. No-brainer.”
Alexander Geißenberger
5/5
Founder & CEO @ XPOSE360
“Easy to implement cybersecurity software. It helps us in keeping our sales funnel clean by flagging bot-generated leads and stops loading onsite tools.”
Mischa Rürup
5/5
Co-Founder @ Usercentrics
“Must have tool for every marketeer. fraud0 is giving us cleansed analytics data on key metrics such as our consent opt-in or invalid traffic rate.”
Tim Schmid
5/5
Managing Director @ Avantgarde pmc
“Great software. And interesting to see what a single line of code reveals about the traffic quality on our sites!”
Saif Jarad
5/5
Founder & CEO @ Chain Reaction
“Eye opening! Our paid campaigns were hit by 19% of fake traffic. fraud0 gives us back control. Great software.”
Felix Koleber
5/5
Co-Founder & CEO @ Levia Blanket
“fraud0 is easy to implement and to use. Awesome team, helps us to protect our audience and placements from bots.”
Martina Rinner
5/5
Head of Online Marketing @ Forum Verlag Herkert GmbH
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