Learn everything about the specific challenges companies face from bots during Black Friday and Cyber Monday (BFCM) and the end-of-year shopping season, the resulting impact, and approaches to counteract these threats.
Our advanced bot and ad fraud detection technology is now available in your ads. We detect fraudulent impressions and help you block fraudulent websites and apps by providing detailed reports and block lists for your campaign management.
Your trading desk will love our product because our software detects more fraudulent impressions than other products and helps them get better results for their employer or client.
To be effective and valuable, your ads need to be seen, not just delivered.
Advertisers can look at viewability as a proxy for digital performance. We help you measure the viewability of your ads and show you detailed placement-level information so you can optimize your campaigns. We also offer custom viewability definitions.
The huge amount of unsafe and inappropriate content on the Internet represents a real minefield for big advertisers. Fake news, radical political content, terrorist or sexually sensitive websites: These are placements you don’t want your brand associated with.
We offer brand safety features to avoid such environments and protect your brand’s reputation.
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