“Decreased fraud by 21%, unlocked several thousands EUROs of wasted ad spend and invested this amount into converting users.”
Mark Ngauv
5/5
Managing Director / CMO @ RUFF CYCLES
Everything you need to know about bots, their ambition to interact with cookie banners and how fraud0 can help you protect your ad budget and data.
Bots impersonate high-value users including browser history and thus end up in remarketing lists, wasting expensive CPCs.
If bots are included when you create your look-alike audiences, your campaigns will continue to be increasingly served to bots.
Ad tech algorithms tend to favor ad campaigns that have high click-through rates. However, if these clicks come from bots, your spend on unwanted traffic will gradually increase.
Bots are now able to fill out forms and thus also profit from cost-per-lead (CPL) campaigns. The result: fake leads in your CRM that cause headaches for your sales team and may even cause compliance issues for you.
Protect your analytics data from bot-generated traffic. In partnership with Usercentrics, we provide bot-free consent data.
Take back control over your marketing and try fraud0 7 days for free. No credit card required.
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