Bots impersonate high-value users including browser history and thus end up in remarketing lists, wasting expensive CPCs.
If bots are included when you create your look-alike audiences, your campaigns will continue to be increasingly served to bots.
Ad tech algorithms tend to favor ad campaigns that have high click-through rates. However, if these clicks come from bots, your spend on unwanted traffic will gradually increase.
Take back control over your data and try fraud0.
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