The Reality of Fake Clicks

How to minimize bot traffic to boost ad performance

We spend billions on digital ads, tracking metrics like CTR and CPC, but often miss the key one: ROI. Why? On average, 21% of onsite traffic is invalid. With bots wasting ad budgets, it’s crucial to identify fake traffic and adjust your campaigns. This webinar will help you optimize your strategy for real buyers and boost your ROI.


What will be covered:

  • Data on the current bot landscape (2024 Invalid Traffic Report)
  • Tips for spotting fake traffic
  • Best practices for allocating ad spend toward high-performing channels
  • Strategies for optimizing ads to drive real people to your site for higher ROI


Tilman Pfeiffer
Marcel Hollerbach
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