“fraud0 detects the bots on our website and helps us to initiate appropriate measures.”
Mark Ngauv
5/5
Managing Director / CMO @ RUFF CYCLES
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Unmasking the Shadows: Invalid Traffic 2024Learn everything you need to know about Invalid Traffic in 2024 based on our customers’ data. Including a breakdown into marketing channels, industries and much more.
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Video
Detecting and Minimizing Ad Fraud and Bot Traffic
Find out how you can use modern techniques and tools to identify fraudulent activities and increase your advertising efficiency. Two case studies, mobilezone (DeinHandy & sparhandy) and wetter.com, will be used to demonstrate concrete measures and successes.
Summary
Here are the 3 most important takeaways:
- Rely on figures that you have measured yourself or have insights into the measurement
- Optimize away from bots and fraud
- Optimize for converting people
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“A single line of code on our website gives us visibility on how much fake traffic we are buying. Transparency and efficiency with fraud0 rocks!”
Lena Heil
5/5
Senior Digital Marketing Manager @ Merz Aesthetics
“Great tool to increase performance. Real impact in just a few weeks. No-brainer.”
Alexander Geißenberger
5/5
Founder & CEO @ XPOSE360
“Easy to implement cybersecurity software. It helps us in keeping our sales funnel clean by flagging bot-generated leads and stops loading onsite tools.”
Mischa Rürup
5/5
Co-Founder @ Usercentrics
“Must have tool for every marketeer. fraud0 is giving us cleansed analytics data on key metrics such as our consent opt-in or invalid traffic rate.”
Tim Schmid
5/5
Managing Director @ Avantgarde pmc
“Great software. And interesting to see what a single line of code reveals about the traffic quality on our sites!”
Saif Jarad
5/5
Founder & CEO @ Chain Reaction
“Eye opening! Our paid campaigns were hit by 19% of fake traffic. fraud0 gives us back control. Great software.”
Felix Koleber
5/5
Co-Founder & CEO @ Levia Blanket
“fraud0 is easy to implement and to use. Awesome team, helps us to protect our audience and placements from bots.”
Martina Rinner
5/5
Head of Online Marketing @ Forum Verlag Herkert GmbH
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