Whitepaper
Impact of Bots and Fake User on Black Friday
With Black Friday approaching, we have compiled information on how your business is affected by bots and fake users.
Summary
In this whitepaper, we would like to focus on Black Friday and the entire Holiday Season as a time for fraudsters to attack.
After all, this is the period when fraudsters make the most money. All companies usually increase their advertising spends in order to take advantage of the Christmas season. The results for businesses are therefore:
- High density of advertising by companies
- Higher click prices for ads
- Higher acquisition costs for customers
The result for fraudsters is simple: even more money from false clicks on ads.
Learn how your business is affected by bots and fake users on Black Friday, the damage they cause, and how you can protect yourself from them.
Key facts
$8.9
billion were spent by American consumers on Black Friday 2021
226%
increase in CPL is possible during Black Friday
16.1%
increase in sales during holiday season 2021
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Our Customers Love Us
“fraud0 detects the bots on our website and helps us to initiate appropriate measures.”
Mark Ngauv
Managing Director / CMO @ RUFF CYCLES
“A single line of code on our website gives us visibility on how much fake traffic we are buying. Transparency and efficiency with fraud0 rocks!”
Lena Heil
Senior Digital Marketing Manager @ Merz Aesthetics
“Great tool to increase performance. Real impact in just a few weeks. No-brainer.”
Alexander Geißenberger
Founder & CEO @ XPOSE360
“Easy to implement cybersecurity software. It helps us in keeping our sales funnel clean by flagging bot-generated leads and stops loading onsite tools.”
Mischa Rürup
Co-Founder @ Usercentrics
“Must have tool for every marketeer. fraud0 is giving us cleansed analytics data on key metrics such as our consent opt-in or invalid traffic rate.”
Tim Schmid
Managing Director @ Avantgarde pmc
“Great software. And interesting to see what a single line of code reveals about the traffic quality on our sites!”
Saif Jarad
Founder & CEO @ Chain Reaction
“Eye opening! Our paid campaigns were hit by 19% of fake traffic. fraud0 gives us back control. Great software.”
Felix Koleber
Co-Founder & CEO @ Levia Blanket
“fraud0 is easy to implement and to use. Awesome team, helps us to protect our audience and placements from bots.”
Martina Rinner
Head of Online Marketing @ Forum Verlag Herkert GmbH
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