Webinars & Videos
The reality of fake clicks
We spend billions on digital ads, tracking metrics like CTR and CPC, but often miss the key one: ROI. Why? On average, 21% of onsite traffic is invalid. With bots wasting ad budgets, it's crucial to identify fake traffic and adjust your campaigns. This webinar will help you optimize your strategy for real buyers and boost your ROI.
Aug 29, 2024
Detecting and minimizing ad fraud and bot traffic
Find out how you can use modern techniques and tools to identify fraudulent activities and increase your advertising efficiency.
Jun 18, 2024
Digital ad fraud - Light at the end of the tunnel
The award winning keynote from Dr. Augustine Fou at d3con is now available on YouTube! Discover how to enhance your marketing campaigns by watching the keynote recording.
Jun 17, 2024
How fake traffic has infiltrated your marketing & analytics data
Our COO Daniel Distler talks to Tilman Harmeling (Usercentrics) about what the rise of AI-generated content, deep fakes, manipulated social media accounts and the spread of disinformation mean for your marketing and analytics data.
Oct 13, 2023
