Find out how you can use modern techniques and tools to identify fraudulent activities and increase your advertising efficiency. Two case studies, mobilezone (DeinHandy & sparhandy) and wetter.com, will be used to demonstrate concrete measures and successes.

Here are the 3 most important takeaways:

• Rely on figures that you have measured yourself or have insights into the measurement

• Optimize away from bots and fraud

• Optimize for converting people