Whitepapers

Welcome to the AI traffic era. Non-human traffic has more than doubled in just 1.5 years and now accounts for nearly half of all onsite traffic. Our latest report features seven quarters of first-party data on bots, ad quality, and how to recover wasted ad spend.

See what’s hidden: from the quality of website traffic to the reality of ad placements. Insights drawn from billions of data points across our customer base in 2024.

Learn everything you need to know about Invalid Traffic in 2024 based on our customers' data. Including a breakdown into marketing channels, industries and much more.