Success Story
€1.7k
Ad spend recovered as Google credits
€21k
Budget protected through mitigation
54k+
Non-human users excluded
"Seeing that non-human traffic was a real issue for us made me want to act immediately. I really value the work with fraud0 and the results we’ve achieved so far."
CEO & Co-Founder
The challenge
When the new Head of Growth joined bedrop, he brought previous experience with non-human traffic and wanted to understand how much it was affecting bedrop’s marketing. A first test with fraud0 revealed double-digit Invalid Traffic (IVT) rates, including traffic coming from paid campaigns.
The solution
Based on these findings, bedrop used fraud0 to identify and exclude non-human users and reduce wasted ad spend across its campaigns. So far, 54K+ non-human users have been excluded, €21K in ad spend protected and an additional €1.7K recovered as Google Ads credits.
About bedrop
bedrop is a German health and beauty brand founded in 2020. The company develops skincare and wellness products based on bee- derived ingredients such as propolis, royal jelly, honey, and bee venom, combining traditional bee products with modern product development.
