Success Story
€3.2k
Ad spend recovered as Google credits
€21k
Budget protected through mitigation
49k+
Non-human users excluded
"Not every click is a good click. What matters is reaching the people who are actually relevant to us. fraud0 helps us target our campaigns more effectively and invest our media budget where it can have the biggest impact."
Head of Digital Performance & Member Activation
The challenge
With paid marketing playing an important role, all inclusive Fitness wanted to make sure its budget was reaching potential members. Non-human traffic was causing wasted spend and meant the team was paying for clicks that would never convert.
The solution
fraud0 identifies non-human users, excludes them from campaigns and continuously analyzes invalid clicks. For refunds, fraud0 submits claims on behalf of all inclusive Fitness and works closely with the Google Ads Click Quality team.
Since implementing fraud0, all inclusive Fitness has received refunds every month and has already recovered €3,200 in Google Ads credits. Through mitigation, fraud0 has protected over €21,000 in budget, excluding over 49,000 non-human users from campaigns and blocking more than 13,000 low-quality placements.
About all inclusive Fitness
all inclusive Fitness is one of Germany’s leading fitness providers in the premium value segment. With more than 200 studios and over 730,000 members, the company combines modern training facilities, fitness classes, and wellness services with a strong focus on accessibility and value for money.
