Success Story
€15k+
Risk mitigated per month
€11k+
Ad spend recovered through refunds
71%
Invalid traffic at peak
"It was shocking to see that in some months up to 71% of our traffic came from bots. fraud0 helps us understand what is real and what is fake. It automatically claims refunds for us and helps protect our spend."
Online-Marketing Manager @ BAUR-Gruppe
The challenge
Non-human traffic makes it harder for BAUR to accurately assess campaign performance and leaves media budgets unprotected. In some months, up to 71% of measured traffic came from bots. This can distort audiences and can also lead to budget being spent on invalid clicks.
The solution
fraud0 helps BAUR exclude non-human users from campaign audiences, block low- quality placements, and claim refunds for invalid clicks across multiple platforms.
On average, fraud0 helped BAUR mitigate €15,000+ in risk per month and recover €11,000+ in ad spend through refunds. Following the successful results, fraud0 was rolled out across additional BAUR Group brands.
About BAUR
BAUR is a German e-commerce company and part of the Otto Group. Founded in 1925, the company has evolved from a traditional mail-order retailer into a modern online retailer, with a strong focus on fashion, footwear, and home & living. Through the wider BAUR Group, it is also connected to several e-commerce brands across the DACH region.
