Fraud Detection in Online Marketing

Did you know that bots account for half of all internet traffic? This affects all verticals from E-commerce to Travel to Finance. Take a look at the bigger picture and one thing is clear: this affects all marketing activities as bots view and click on online ads, burn through digital marketing budgets and skew analytics like GDPR consent and conversion rates.

In this webinar you’ll learn:

• Why bots are coming to your site
• Impact on GDPR consent rates
• 3 tips on how to detect and reduce fraudulent traffic without any additional cost