How much invalid traffic comes from your marketing channels? And are your ads really seen by humans? This report delivers answers.

We analyzed 1.2 billion website sessions and 10.78 billion ad impressions from Q4 2024 to reveal where traffic quality drops, bots return, and ad quality breaks down. From invalid conversions to low-value placements, it uncovers what’s often missed, and what marketers need to see to act smarter.

See what’s hidden: from the quality of website traffic to the reality of ad placements. Insights drawn from billions of data points across our customer base in 2024.