Whitepaper: Performance Max

If you are already running Performance Max campaigns or plan to do so in the near future, this whitepaper is for you.

We take a closer look at what exactly Performance Max is, how to best set up your campaigns, what the pros and cons of it are, and how to protect your ad budget from the huge amount of ad and click fraud still present in PMax campaigns.

March 2023
Whitepaper

Summary

Our new whitepaper focuses on 19 pages entirely on Google’s new Performance Max campaigns.

Contents:

What is Performance Max?
What platforms do PMax campaigns run on?
How does Performance Max support advertisers?
How to set up a Performance Max campaign
Pros of PMax
Cons of PMax
How to protect your PMax campaigns against bots

Download the whitepaper for free and learn everything about Performance Max.

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1%, 4%, 36%?

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