Detecting and Minimizing Ad Fraud and Bot Traffic

Find out how you can use modern techniques and tools to identify fraudulent activities and increase your advertising efficiency. Two case studies, mobilezone (DeinHandy & sparhandy) and wetter.com, will be used to demonstrate concrete measures and successes.

Here are the 3 most important takeaways:

• Rely on figures that you have measured yourself or have insights into the measurement

• Optimize away from bots and fraud

• Optimize for converting people