Whitepaper
Unmasking the shadows 2025
See what’s hidden: from the quality of website traffic to the reality of ad placements. Insights drawn from billions of data points across our customer base in 2024.
Summary
How much invalid traffic comes from your marketing channels? And are your ads really seen by humans? This report delivers answers.
We analyzed 1.2 billion website sessions and 10.78 billion ad impressions from Q4 2024 to reveal where traffic quality drops, bots return, and ad quality breaks down. From invalid conversions to low-value placements, it uncovers what’s often missed, and what marketers need to see to act smarter.
Key facts
1.2
billion sessions analyzed
10.78
billion ad impressions analyzed
21%
of onsite traffic is invalid
5%
of bot users returned multiple times
21%
of ad impressions are invalid
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Rated a
High Performer
Our Customers Love Us
“fraud0 detects the bots on our website and helps us to initiate appropriate measures.”
Mark Ngauv
Managing Director / CMO @ RUFF CYCLES
“A single line of code on our website gives us visibility on how much fake traffic we are buying. Transparency and efficiency with fraud0 rocks!”
Lena Heil
Senior Digital Marketing Manager @ Merz Aesthetics
“Great tool to increase performance. Real impact in just a few weeks. No-brainer.”
Alexander Geißenberger
Founder & CEO @ XPOSE360
“Easy to implement cybersecurity software. It helps us in keeping our sales funnel clean by flagging bot-generated leads and stops loading onsite tools.”
Mischa Rürup
Co-Founder @ Usercentrics
“Must have tool for every marketeer. fraud0 is giving us cleansed analytics data on key metrics such as our consent opt-in or invalid traffic rate.”
Tim Schmid
Managing Director @ Avantgarde pmc
“Great software. And interesting to see what a single line of code reveals about the traffic quality on our sites!”
Saif Jarad
Founder & CEO @ Chain Reaction
“Eye opening! Our paid campaigns were hit by 19% of fake traffic. fraud0 gives us back control. Great software.”
Felix Koleber
Co-Founder & CEO @ Levia Blanket
“fraud0 is easy to implement and to use. Awesome team, helps us to protect our audience and placements from bots.”
Martina Rinner
Head of Online Marketing @ Forum Verlag Herkert GmbH
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